The Line - The Apartment - Los Angeles

My absolute favorite boutique/online store has gone bi-coastal. If you haven't heard yet, The Line has opened it's doors to an incredibly well dressed shoppable 'home' in sunny Los Angeles. The perfect amount of marble, linens, and art work - this boutique is absolutely stunning. Perfectly decorated for the West Coast vibes. Really like how the aesthetic differs from NYC's Apartment yet it's still very cohesive in design. 


I haven't spent much time in California but now I'm itching to go just to visit The Apartment and to The Row's flagship store (obviously). As always, you can shop The Line's products online any time and they are incredibly quick to ship and have impeccable customer service.  (trust me, my whole paycheck goes here....*nervous laughter*)

If you do live in LA - make sure to make an appointment and don't forget to tell me how much you love it! Click here for address.

The Line | The Apartment pt. II

A couple months ago I wrote about the awesome online boutique The Line. They created this incredible space called 'The Apartment' to showcase their goods in an intimate setting. Beautifully decorated and filled with products you can purchase. The most ideal way to shop - basically, in the comfort of a home. Now that the apartment is open for business - we get to see more peaks inside...



Oh, what I would do to live here! It seriously makes me so excited every time I see more pictures of this incredible space. Those windows, that closet, can I move in tomorrow please? All furnished of course. Check out more from The Line here and to visit the Apartment click here.

The Line | The Apartment

THE LINE is my newest obsession - a website dedicated to finding the 'quintessential' for one's life. They curate a beautiful website filled with beauty products, home goods, and designer fashion. Their newest project is located in SoHo New York City which is a remodeled apartment - dating back to 1872 - where they will showcase their products so you can shop in the comfort of a home. How brilliant is that? The décor is phenominal and filled with all their perfumes and Rodin face oils - it's the perfect way to shop. The oh so lovely Bernadette from Decade Diary was lucky enough to get a sneakpeek of the apartment and took some amazing photos - check 'em out!

What is Quintessential?

Our vision stems from a desire to pare back, strip down, and pull together—the search for refined, versatile, and honest goods. Built to last but never boring, these things are a mix of established favorites and our latest finds from emerging names across fashion, home, and beauty. They are “quintessential,” a slippery term with a broad scope. Discover storied objects united by their staying power and the intention of their making, and see how they work together in the context of a carefully considered life as you contemplate: What is Quintessential?

All images by  Bernadette | Decade Diary    

Stunning, non? So much character is in the architecture and I love that they kept the design very simple yet there is a touch of luxe in the fur throws and black walls that I love.

Unfortunately - not everyone can just walk in. Invitation is necessary - to find out more information and how to get an invite to this quintessential apartment, click HERE.